In this engaging episode of MSP Business School, host Brian Doyle converses with Alex Farling, a notable name in the Managed Service Provider sector. The discussion revolves around Alex's rich professional journey, from his early days in corporate training to managing an MSP, and eventually co-founding Lifecycle Insights. The conversation highlights how current trends, specifically AI, are forging new paths for MSPs to transition into strategic advisors, rather than purely technical service providers.

Focusing on the rise of AI and its influence in the MSP landscape, Alex elucidates how technology is providing unprecedented opportunities for businesses to streamline operations without jargon-laden pitches. He delves into his latest venture, Empath, which aims to aggregate and centralize thought leadership and learning within the MSP industry. By cultivating a platform for continuous learning, Alex and his team aim to equip MSPs with the tools needed to grow and adapt in the fast-evolving tech environment. The episode is a treasure trove of insights for MSPs seeking to differentiate themselves in a highly competitive market.

Key Takeaways:

• AI as a Catalyst: AI offers a unique chance for MSPs to become true strategic advisors, helping businesses streamline operations without using overly technical language.
• Decentralized Thought Leadership: Empath focuses on creating a centralized learning platform, aggregating insights from various thought leaders to guide MSPs in diverse areas beyond just cybersecurity.
• Transparency and Accountability: Alex stresses the importance of scorecards in driving team success and keeping everyone aligned toward shared goals.
• Empath's Innovative Approach: By collaborating with vendors and MSP insiders, Empath is building a comprehensive educational platform that supports progressive learning paths for MSP professionals.
• Continuous Growth and Learning: The episode underscores the value of ongoing training and accountability in transforming MSPs and helping them achieve excellence.

Guest Name: Alex Farling

LinkedIn page: https://www.linkedin.com/in/alexjfarling/

Company: Empath

Website: https://empathmsp.com/

Show Website: https://mspbusinessschool.com/

Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/

Sponsor vCIOToolbox: https://vciotoolbox.com